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The Different Supermarket Formats
This section briefly explains the differences between the
12 most common supermarket formats in the United States. First supermarkets
differ depending upon how much variety, or choice, is offered. Variety is
defined by how many product categories the store has, how extensive the
selection is in each of these categories (e.g. are there gourmet or exotic
options? Are all the major national brands present?). Second, consumers
classify supermarkets based on their pricing strategies, which in turn are
based on retailers’ gross margins: high margins mean premium pricing, low
margins mean economic pricing.
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The following is a list of the different supermarket
formats:
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- Premium Price Supermarket with Extensive Product
Selection
- Superstores
- Combination Stores
- Premium Price Supermarket with Limited Product
Selection
- Food Emporiums
- Convenience Stores
- Economy-Priced Supermarket with Limited Product
Selection
- Warehouse Stores
- Wholesales Clubs
- Limited Assortment Stores
- Economy-Priced Supermarkets with Wide Product
Selection
- Hypermarkets
- Superwarehouse Stores
- Supercenters
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